Hi, I’m Xiaolin!
PR Strategist | Financial Analyst | Finance Educator
From Finance to PR
Where Strategy Meets Storytelling
Rooted in Culture, Driven by Impact.
My superpowers
Investment Management
I leverage strategic risk analysis to optimize high-value investment portfolios, delivering consistent above-market returns through data-driven decision-making.
Public Relations Strategy
I architect data-driven PR campaigns that enhance brand reputation and mitigate crises by aligning cross-channel media engagement with organizational goals.
Social Media Marketing
I orchestrate viral social media strategies that amplify brand visibility and foster authentic audience connections using real-time analytics and creative storytelling.
AI-Driven Data Intelligence
I harness AI-powered predictive modeling to transform complex datasets into actionable insights, driving operational efficiency and competitive advantage.
Creative Work
MUJI: A Chance for Everyone to Simplify Life
A project exploring how MUJI’s minimalist philosophy can inspire consumers to embrace simplicity, sustainability, and mindful living through strategic brand communication.
Vaseline X Gen Z: Glow Bold. V Got You!
An advertising project redefines Vaseline as a Gen Z essential, shifting its perception from an old-school staple to a versatile, cultural icon.
Blog
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I Don’t Want to Be a Great Mom—and Here’s Why
12/08/2024