A PR project exploring how MUJI’s minimalist philosophy can inspire consumers to embrace simplicity, sustainability, and mindful living through strategic brand communication.

A PR project diving into the timeless appeal of retro technology and its cultural significance for the modern, non-conformist consumer.

A PR project unveiling Pampers’ Smart Sleep Coach app, designed to transform sleep for babies and parents through science, expert insights, and personalized support.

A PR project focused on making M&M’S the No.1 Halloween treat by leveraging strategic marketing, seasonal branding, and consumer engagement to capture the spirit of the holiday.

A PR project crafting Lululemon’s debut PR campaign in Brazil, blending performance, culture, and community to introduce the brand and inspire movement and empowerment with ‘Vista Sua Garra.’

A PR project analyzing MAC Cosmetics’ competitive edge. It identifies Gen Z’s purchase barriers, content shareability challenges, and growth opportunities, offering insights for stronger brand connections.

An advertising project redefines Vaseline as a Gen Z essential, shifting its perception from an old-school staple to a versatile, cultural icon.

An International Ministries’ campaign responding to Myanmar’s 7.7 earthquake — using personal stories like Maung’s to drive urgent protection for vulnerable children.