Gemini AI Labs: Power Your Future
A strategic communications campaign promoting free Gemini AI Labs at the Los Angeles Public Library, designed to expand AI literacy and close the emerging “third digital divide.”
Campaign Structure
Paid Media
A creative brief and a series of outdoor and digital advertising concepts introduce Gemini AI Labs to the public, building awareness and sparking curiosity about free AI learning opportunities at the Los Angeles Public Library.
Earned Media
Thought leadership from Google leadership highlights AI digital equity and the importance of closing the “third digital divide.”
Shared Media
A blog article, Instagram posts, and a newsletter engage Gen Alpha and young Gen Z audiences, encouraging curiosity about AI and inviting communities to explore free Gemini AI Labs at the Los Angeles Public Library.
Owned Media
A strategic SWOT analysis evaluates Alphabet’s position in the AI landscape, highlighting opportunities to expand AI literacy and support equitable access to emerging technology.
Citations
A complete list of academic sources, research references, and AI-generated content citations used throughout the campaign.
Gemini AI Labs Campaign Project
University of Southern California
M.A. Public Relations & Advertising